There are a lot of active users on YouTube who post and watch videos regarding the gaming industry. If you have no clue how video games work, there is no reason to worry about it. In this article, we will explore three types of game-related content and explain why interactive content creation is equivalent to multiple videos on YouTube.
Games have been an indispensable part of contemporary pop culture for quite a long time. Certain bits from games can be heard in electronic music; fitness training is conducted in a gaming format, and even Hollywood has produced movies about gamers, such as the trendy Ready Player One.
Undoubtedly, video games are in great request among content categories on YouTube. What does it ultimately mean? This means that brands, both gaming and non-gaming, have ample opportunities to promote themselves on YouTube among gamers, an extremely large and influential audience. What do gamers watch? What content do they opt for? Let’s find it out.
You might still think that video game videos are special, niche content. Nevertheless, they don’t contradict other content on YouTube such as sports broadcasts, video tutorials, and unboxing videos. It is worth mentioning that all three of these types of content are extensively represented in the video game category.
Trend 1. Competition at the Peak of Fame
It is not solely football that haunts the minds of modern spectators. The secret is that multiplayer video game tournaments are a lot like run-of-the-mill sporting events. They feature outstanding teams with their uniforms, official matches, star players, loyal fans, and, of course, the furious atmosphere of sports competitions.
It’s no wonder that eSports has become so fashionable, and videos about tournaments have attracted 320 million viewers from all corners of the globe. And more surprisingly, this audience continues to grow rapidly. Last year, the time spent watching eSports videos increased by 90% compared to the year before.
For instance, when you try searching for LOL in Google, the browser will offer you not only chucklesome videos related to the expression laugh out loud but also videos from championships in the popular game League of Legends. Can’t wrap your head around it? In this case, you are advised to watch a viral video of notorious gamer Nadeshot contemplating his first major championship.
Similarly, brands don’t ignore the topic of eSports. For example, legendary Red Bull boasts its YouTube channel, sponsors players and even hosts competitions. Moreover, such brands as Arby’s and Dell collaborate with the professional eSports league ELeague.
As well, in the US sports betting doesn’t remain aloof from contemporary gaming strategies and trends. Florida sportsbooks, for instance, stand out for their profitable betting tools and attractive features, including live betting that is streamed to multiple gamblers internationally.
Trend 2. How-to Videos: Games Require Skills Too
Getting to the next level in a computer game can be a daunting task. As in any other sport, players are expected to hone their skills, develop new strategies, and change their gaming styles. It’s no wonder that a whopping 74% of gamers who use YouTube watch videos on this service to master the art of gaming.
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Impressively, there are already over 20 million instructional videos for gamers on YouTube. That’s as if every tenth man in the US had made and uploaded one to the video platform.
As a rule, tutorials include walkthroughs of challenging levels, tips on how to score more points, and hints for those who look for “Easter eggs” in games. When the whole world went crazy about Pokémon GO, a British Ali-A began posting videos about how he hunts for Pokémon in diverse parts of London. This gamer has a couple of channels and already 20.2 million subscribers, who are captivated not only by his vibrant personality but also by the way he plays, devoting all of himself to the game.
Trend 3. Unboxing: Looking Forward to New Releases
Presently, the lion’s share of YouTube viewers are familiar with videos of channel creators unboxing their new phones, make-up and other purchases, either recorded or live. Gamers have not been left out of this trend. They show off updated consoles, collectable figures, and, certainly, branded merchandise to their dedicated viewers. Last year, more than 40 million hours of such videos were watched on YouTube from mobile devices alone. That’s more than an impressive 4,500 years of continuous viewing.
Brands have already caught on to this trend. In particular, when Nintendo introduced the Switch console, marketers used to send samples to the best-known creators of popular family channels like Eh Bee Family, as well as tech enthusiasts like iJustine. Later, most of them like iJustine shared their joy in an unboxing video for dedicated fans.
Thus, we have uncovered that videos for gamers are roughly equal to other content on YouTube and such a category of videos cheers up many loyal fans all over the world. It doesn’t matter whether your favoured products and services are related to video games or not. Anyway, you will be able to attract new customers through a huge and easily engaged audience of gamers. Start collaborating with game channel creators, place ads in gaming videos, and keep in mind appealing gaming events such as the E3 exhibition to blossom out.
